These articles are 'bite-size' pieces to help you get an understanding of how to get more new customers for your business by harnessing the power of search engine optimisation. However, like any industry it has its buzzwords and abbreviations.
We'll try to dispel some of the mystery:
SEM - Search Engine Marketing: a general term applied to using the search engines to get visitors to your web-site. Basically, if you can't get them to love you, you can bribe them.
PPC - Pay-Per-Click: the usual type of bribe - every time someone clicks on an advert on the search page, you pay the search engine.
PR - Page Rank: how important the search engines think your page is on a scale of not noticing to nine.
SEO - Search Engine Optimisation: what you do to get the search engines to notice and love your web-site (and pages) so that it will rank it above others.
SERPs - Search Engine Results Page: the page(s) that a search engine returns when you make an enquiry in the search engine.
On-page SEO - what you do to your own websites to get the search engines to love it/them.
Off-Page SEO - how you use the internet and other people's website to get the search engines to take notice of yours.
So, armed with your new-found knowledge, why not take a look through our articles on Search Engine Marketing (SEM).